Titulo | Scratch & be ready to dream |
Agência | Suite3 |
Campanha | Scratch & be ready to dream |
Anunciante | Una Hotel |
Marca | Una Hotel and Diesel Jeans |
Posted | Março 2005 |
Produto | Co-marketing |
Sector Empresarial | Hotéis e resorts |
História | It is the classic Scratch & win promotion between a new Chain of Hotels and Diesel Jeans. Buyng a pair of diesel jeans and you could win a night in a Hotel Suite. |
Filosofia | Two graters to replace the pillows of the bed. |
Problema | Use the Diesel tone of voice and, at the same time, show the beauty of the room. |
Tipo de Mídia | NOT FOR PORTUGAL |
Mercado | Itália |
Director criativo | Alberto Aimo |
Redator | Roberta Arias |
Fotógrafo | Jean Battisti |
Director criativo | francesco emiliani |
Director de arte | Tommaso Minnetti |