| Titulo | #NotAJoke |
| Agência | MullenLowe U.S. |
| Campanha | #NotAJoke |
| Anunciante | Change the ref |
| Marca | Change the Ref |
| Posted | Janeiro 2021 |
| Sector Empresarial | Instituições, organizações não governamentais |
| História | Manny and Patricia Oliver lost their son Joaquin in the Parkland school shooting last year. Ten months later, disgraced comedian Louis CK made a joke about the Parkland victims. Manny Oliver responded with this stand-up set of his own, using dark humor to prove the deadly serious point that his son is not to be used as anyone’s punchline. |
| Tipo de Mídia | Viral |
| Chief Creative Officer | Mark Wenneker |
| Director executivo criativo | Tim Vaccarino |
| Director executivo criativo | Dave Weist |
| Director executivo criativo | Scott Hayes |
| Vice President (VP) | Adam Calvert |
| Director criativo | Adam Calvert |
| Vice President (VP) | Bill Knight |
| Director assistente criativo | Bill Knight |
| Redator | Adam Cote |
| Executive Director of Integrated Production | Lisa Setten |
| Senior Producer | Jacob Vogt |
| Business Affairs Manager | Maria Rougvie |
| Studio Director | Bob Hunter |
| Layout Artist | Erinn Scammon |
| Director of Global Communications | Suzanne McGee |
| Vice President (VP) | Courtney Calvert |
| Director de contas | Courtney Calvert |
| Senior Account Executive | Shannon Keane |
| Senior Social Strategist | Jimmy George |
| Realizador | Jessica Phearsome |
| Executive Content Producer | Aubrey Hayden |
| Content Producer | Abbey Daniel-Green |
| Videographer | Adam DePalma |
| Editor | Ryan Dight |
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