Dean Maryon
Director criativo at Passion Pictures
Amsterdam, Países Baixos
TituloNet
Agência
Campanha Footballitis - Adidas
Anunciante adidas
Marca adidas
PostedAbril 2003
Produto Sponsorship Of 2002 World Cup
Sector Empresarial Roupa Desportiva
História The campaign goes behind the scenes of the Institute for the Study of Footballitis where concerned scientists investigate the symptoms of Footballitis - an obsession with football.
The campaign shows the scientists' research into several cases of this condition among a group of football stars that includes David Beckham, Zinedine Zidane, Fabien Barthez, Raul, Alessandro Del Piero, Rui Costa, Pablo Aimar and even top referee Pierluigi Collina.
Filosofia This campaign was created to promote the adidas brand and was not product specific, however certain products did feature in the campaign: the Fevernova Ball (official 2002 World Cup ball) and Predator Mania Boots.
Tipo de Mídia Televisão
Comprimento
Realizador
Director criativo
Director criativo
Director de arte
Redator
Produtor da agência
Producer
Produtora

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