Titulo | Net |
Agência | 180 Amsterdam |
Campanha | Footballitis - Adidas |
Anunciante | adidas |
Marca | adidas |
Posted | Abril 2003 |
Produto | Sponsorship Of 2002 World Cup |
Sector Empresarial | Roupa Desportiva |
História | The campaign goes behind the scenes of the Institute for the Study of Footballitis where concerned scientists investigate the symptoms of Footballitis - an obsession with football. The campaign shows the scientists' research into several cases of this condition among a group of football stars that includes David Beckham, Zinedine Zidane, Fabien Barthez, Raul, Alessandro Del Piero, Rui Costa, Pablo Aimar and even top referee Pierluigi Collina. |
Filosofia | This campaign was created to promote the adidas brand and was not product specific, however certain products did feature in the campaign: the Fevernova Ball (official 2002 World Cup ball) and Predator Mania Boots. |
Tipo de Mídia | Televisão |
Comprimento | |
Realizador | Traktor |
Director criativo | Lorenzo Rita |
Director criativo | Larry Frey |
Director de arte | Dean Maryon |
Redator | Luca Grelli |
Produtor da agência | Sid Daffarn |
Producer | Philippa Smith |
Produtora | Partizan London |