Fanny Lesure
Account Manager at agence .V.
Saint-Ouen, França
TituloThe Neighbours
Titulo (língua original)Les Voisins
Agência
Campanha The Neighbours
Anunciante Volkswagen
Marca Volkswagen
Data da primeira Transmissão/Publicação 2005 / 3
Produto Passat
Sector Empresarial Automóveis
Legenda The other idea of luxury
Legenda (língua original) L'autre idée du luxe
História The Neighbour tells the simple story of two characters who suffer from bad luck in life, a tale which Frédéric Planchon brings to life through an elegant production.
História (língua original) Le Voisin raconte l'histoire simple de deux personnages que tout oppose, une histoire juste à laquelle Frédéric Planchon a donné vie par une mise en scène élégante.
Problema The new Passat, the sixth to go by that name seems ready to take up the challenge. Resolutely dynamic, with a new design, clean lines and the all new V symbol which will foreshadow the stylistic identity of all future Volkswagens, it seems that it will live up to its promises more than ever. This is an impression which is confirmed as soon as you get inside by the elegance of the materials used, and then again by the new design of the dash board.

So many assets which ensure that it can face up to its competitors of the same category (Peugeot 407, Renault Laguna...) but at the same time giveing top range products a run for their money (BMW, Mercedes).
Problema (língua original) La nouvelle Passat, sixième du nom, semble prête à relever le défi. Nouveau design aux lignes tendues et résolument dynamiques, nouvelle face avant intégrant pour la première fois sur un véhicule de série la toute nouvelle calandre en V qui préfigure l'identité stylistique de toutes les futures Volkswagen, elle semble plus que jamais tenir ses promesses. Une impression confirmée une fois à bord par l'élégance des matériaux utilisés ou encore par le nouveau dessin de la planche de bord.

Ce sont autant d'atouts qui devraient lui permettre de faire face d'une part à la concurrence de son segment (Peugeot 407, Renault Laguna...) mais également d'aller chasser sur les terres du haut de gamme (BMW, Mercedes).
Tipo de Mídia Televisão
Comprimento
Mercado Europe
Director criativo
Director de arte
Redator
Director de publicidade
Director de publicidade
Director de publicidade
Account Manager
Account Manager
Account Manager
Produtor da agência
Realizador
Produtora
Música
Fotógrafo

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started