Intuit - "A Giant Story"

phenomenon

phenomenon Los Angeles, Estados Unidos

53249

Marca: Intuit
País: Estados Unidos

Anunciante: Intuit Inc.

Titulo	A Giant Story
Agência	phenomenon
Campanha	A Giant Story
Anunciante	Intuit Inc.
Marca	Intuit
Data da primeira Transmissão/Publicação	2018 / 2
Sector Empresarial	Serviços para empresas
História	Big businesses have the power of Big Data, AI and Machine learning working for them every day. But Intuit is making those powerful tools and insights available to the rest of us– especially small businesses and the self employed who desperately need it. Our challenge was to bring to life the benefits of Intuit’s ecosystem in a human, emotional and empathetic way. By articulating Intuit’s purpose-driven mission of “Powering prosperity around the world,” we kicked-off their first ever global brand campaign with the film, “A Giant Story.” “A Giant Story” was released on Feb. 1st and quickly went viral. It received over 2 million views without media support and has far exceeded KPI’s. As of this posting it has received over 20 million online views. In order to leverage the PR that comes with a tent-pole media moment, and drive mass awareness of Intuit and the giant campaign, we created a :15 second film to run in the Super Bowl. Our combined Super Bowl effort has landed Intuit on several lists of the most-viewed online Super Bowl commercials. A partnership with Snapchat allowed us to create Augmented Reality Giants across the country, from the Super Bowl in Minneapolis to the Intuit campus in Silicon Valley.
Tipo de Mídia	Viral
Comprimento	257 seconds
Chief Marketing Officer (CMO)	Lucas Watson
Marketing Director	Lauren Staford-Webb
Marketing Manager	Ed Brinkman
Marketing Manager	Jake Witman
Marketing Manager	Lina Reeth
Marketing Manager	David Jacobs
Agency	Phenomenon
Chief Executive Officer (CEO)	Krishnan Menon
President	Erica Hoholick
Chief Creative Officer	Chris Adams
Director criativo	Brandon Sides
Director criativo	Ted Kapusta
Associate Creative Director/Copywriter	Spencer Cook
Associate Creative Director/Copywriter	Scott Hanson
Director de arte	Shawn Coogan
Director de arte	Zachary Smith
Director of Integrated Production	Chris Kyriakos
Integrated Producer	Julie Rousseau
Integrated Producer	Karin Ostrander
Integrated Producer	Jenny Court
Integrated Producer	Anoosh Voltaire-Behi
Designer	Seth Stephan
Pós-produção	Josh Abbott
Assistant Editor	Evan Sartory
Print Producer	Laurie Bloom
Studio Manager	Celine Nahas
Business Affairs Manager	Nancy Espinal
Chief Strategy Officer	Jason De Turris
Group Planning Director	Michael Allen
Group Brand Director	Jenn Cook
Brand Director	Jamie Friedman
Brand Director	Amanda Tutora
ASSISTANT BRAND MANAGER	Amber Style
Produtora	Passion Animation Studios
Realizador	AAO
Produtor executivo	Debbie Crosscup
Chefe de produção	Mike Turoff
Producer	Adriana Piasek-Wanski
Production Manager	Steve Riley
Produtor de linha	Paige Sullivan
CG COORDINATOR	Joost Zoetebier
CG COORDINATOR	Suzanne Forward
CG COORDINATOR	Sade Tah
Head of CG	Jason Nicholas
Efeitos especiais	Dave Walker
CG Supervisor	Christian Mills
CG Supervisor	David Roman
Director criativo	Christian Mills
ANIMATION SUPERVISORS	Catherine Elvidge
ANIMATION SUPERVISORS	Aldo Gagliardi
Compositing Lead	Andre Bittencourt
Empresa de produção	Daniel Budin
Produção musical	Good Ear Music Supervision
Artist	Freedom Fry
Empresa de design sonoro	Therapy Studios
Empresa de design sonoro	Eddie Kim
PICTURE FINISH	The Mission Studios
Audio Finishing	Lime Studios
Engenheiro de áudio	Rohan Young