Titulo | Robot |
Agência | BBDO New York |
Campanha | Robot |
Anunciante | FedEX |
Marca | FedEx Pack Plus |
Data da primeira Transmissão/Publicação | 2015 |
Sector Empresarial | Correios, estafetas e envio de mercadorias |
Resultado | More and more small business owners rely on the Internet to sell their goods. For these owners shipping becomes a daily necessity. And often, what they ship is irregular and not easy to pack. To make the shipping process easier, FedEx launched a new custom-packing service (Pack Plus) in selected FedEx Office locations. With this radio ad, FedEx reaches out to small business owners by offering a charming story of a man and the awkwardly shaped and emotionally needy robot that he must ship. |
Tipo de Mídia | Rádio |
Comprimento | |
Account team | Cailin Gibbons |
Account Manager | Katie Gold |
Chief Creative Officer | David Lubars |
Chief Creative Officer | Greg Hahn |
Director executivo criativo | Peter Kain |
Director executivo criativo | Gianfranco Arena |
Director criativo | Grant Smith |
Director criativo | Danilo Boer |
Redator | Grant Smith |
Redator | Danilo Boer |
Produtor | Chris Cassar |
Produtora | Bar1 |
Realizador | Joe Barone |
Engenheiro de áudio | Tim Leitner |