Grant Smith
ECD/Writer at McCann
New York, Estados Unidos
TituloRobot
Agência
Campanha Robot
Anunciante FedEX
Marca FedEx Pack Plus
Data da primeira Transmissão/Publicação 2015
Sector Empresarial Correios, estafetas e envio de mercadorias
Resultado More and more small business owners rely on the Internet to sell their goods. For these owners shipping becomes a daily necessity. And often, what they ship is irregular and not easy to pack. To make the shipping process easier, FedEx launched a new custom-packing service (Pack Plus) in selected FedEx Office locations.
With this radio ad, FedEx reaches out to small business owners by offering a charming story of a man and the awkwardly shaped and emotionally needy robot that he must ship. 
Tipo de Mídia Rádio
Comprimento
Account team
Account Manager
Chief Creative Officer
Chief Creative Officer
Director executivo criativo
Director executivo criativo
Director criativo
Director criativo
Redator
Redator
Produtor
Produtora
Realizador
Engenheiro de áudio

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