Peter Ignazi
Chief Creative Officer at Cossette, Toronto
Toronto, Canadá
TituloSickKids VS - #10YearChallenge
Agência
Campanha SickKids VS - #10YearChallenge
Anunciante SickKids Foundation
Marca SickKids Foundation
PostedSetembro 2019
Sector Empresarial Hospitais e clínicas
História Social media challenges come and go. The #10YearChallenge was no different: people were asked to show a pic of themselves ten years ago and now, side by side. But when the challenge was taken the Hospital for Sick Children, it gained a new purpose. The #SickKidsVS #10YearChallenge was a unique, free opportunity to display the transformative nature of SickKids hospital. By showing former "sick kids" thriving ten years on, over 24 hours a series of social posts demonstrated the power of donations. The posts were widely shared and liked, and many former patients and their parents added their own photos.
Tipo de Mídia Social Media
Comprimento
Agência de Mídia
Global Chief Creative Officer
Director criativo
Global Chief Creative Officer
Director criativo
Director de arte
Redator
Produtor
Director de contas
Senior Vice-President Strategy
Diretor de Estratégia
Produção
SVP Strategy Director
Senior Art Director
Group Account Director
VP, Business Lead
VP, Brand Strategy & Communications
Director of Integrated Brand Marketing
Marketing Manager
Marketing Manager
Associate Director
PR Director

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