Titulo | Not-The-Sac Wax |
Agência | CRUSH INC. |
Campanha | Not-The-Sac Wax |
Anunciante | Testicular Cancer Canada |
Marca | Testicular Cancer Canada |
Posted | Abril 2014 |
Sector Empresarial | Segurança pública, saúde e higiene |
História | How do you get young guys to expose their balls and check them regularly for testicular cancer? Host a party and challenge them to get waxed to bring the issue into the broad light of day. A collaboration between Crush and BBDO, the resulting reactions are both hilarious and effective. Testicular cancer is the most prevalent form of cancer for males between the ages of 15-29 but it is also the most treatable if caught early. Despite that, awareness of testicular cancer is low. This may just change that. |
Tipo de Mídia | Televisão |
Comprimento | |
Mercado | Canadá |
Agency | BBDO Canada |
Director executivo criativo | Gary Thomas |
Director executivo criativo | Peter Ignazi |
Director executivo criativo | Carlos Moreno |
Director criativo | Andre Arevalo |
Realizador | Andre Arevalo |
Director assistente criativo | David Whiteson |
Director assistente criativo | Nancy Crimi-Lamanna |
Redator | Nancy Crimi-Lamanna |