Peter Ignazi
Chief Creative Officer at Cossette, Toronto
Toronto, Canadá
TituloNot-The-Sac Wax
Agência
Campanha Not-The-Sac Wax
Anunciante Testicular Cancer Canada
Marca Testicular Cancer Canada
PostedAbril 2014
Sector Empresarial Segurança pública, saúde e higiene
História How do you get young guys to expose their balls and check them regularly for testicular cancer? Host a party and challenge them to get waxed to bring the issue into the broad light of day. A collaboration between Crush and BBDO, the resulting reactions are both hilarious and effective. Testicular cancer is the most prevalent form of cancer for males between the ages of 15-29 but it is also the most treatable if caught early. Despite that, awareness of testicular cancer is low. This may just change that.
Tipo de Mídia Televisão
Comprimento
Mercado Canadá
Agency
Director executivo criativo
Director executivo criativo
Director executivo criativo
Director criativo
Realizador
Director assistente criativo
Director assistente criativo
Redator

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