Opéra GX - "Opera Gx And Xzibit Team Up To Pimp Your Browser"

Officer & Gentleman

Officer & Gentleman Madrid, Espanha

8387

Marca: Opéra GX
País: Espanha

Anunciante: Opera

Titulo	Opera Gx And Xzibit Team Up To Pimp Your Browser
Agência	Officer & Gentleman
Campanha	Opera Gx And Xzibit Team Up To Pimp Your Browser
Anunciante	Opera
Marca	Opéra GX
Data da primeira Transmissão/Publicação	2023 / 3
Sector Empresarial	Programas informáticos e produções multimédia
Filosofia	Opera GX, the browser built for gamers, announced today the launch of GX Mods: A new feature which allows users to customize their browsers like never before, from the look and feel, to the sounds, to live filters called Shaders. And to get the word out to the gamersphere, the brand’s teaming up with the king of customization himself: Mr. X to the Z, Xzibit. The rapper, known worldwide for hosting MTV’s “Pimp My Ride” in the 2000’s, is the face of the launch campaign for GX Mods, appearing in a series of online spots to promote the browser’s newest feature. In the hero ad, he joins a GX technical expert named Nate, to help show users how they can “pimp their motherf***ing browsers”. With GX Mods, Opera GX takes customization to the next level. Besides being able to choose from dozens of pre-configured Mods inspired by their favorite genres – like Cyberdeck, Anime, Lo-Fi Chill or Blockified – users also create their own and upload them for others to use. The Mods themselves include animated wallpapers, unique colorways, surprising keyboard and UX sounds, background music and shaders. Audio is also a big part of how Opera GX is changing the game. Not only do Mods include new background tracks that evolve as you interact with the browser, but users can select from different sound packs. And with names like Fartpack, Meow, Morse Code or Grand Piano, well, you can imagine what kinds of sounds your browser will make as you type, scroll and click your way across the web. Users can even customize how they see everything online with the addition of Shaders: A series of live filters that can make your screen appear shattered or out of focus, give it the aspect of a vintage camera or retro TV screen, make it rain and snow, and a whole lot more. To create the campaign, Opera GX once again collaborated with independent agency Officer & Gentleman, who’s been working with the brand since 2021
Tipo de Mídia	Interatividade
Comprimento	114 seconds
Mais Informações	https://operagx.gg/modded
Director executivo criativo	Javi Iñiguez de Onzoño
Director executivo criativo	Alex Katz
Managing Diretor	José Ortiz
Director of Client Services	Marta Blanco
Supervisor de conta	Elsa Morales
Supervisor de conta	Karina Guerra
Senior Creative	Gines Gomez
Senior Creative	Borja Marco
Junior Creative	Marta del Rosario
Junior Creative	Marina Ayora Estevan
Produtora	Antiestático
Directors	El Cielo
Produtor executivo	Matias Dumont
Producer / Executive Producer	Nabil Ejey
Director de fotografia	Marino Pardo
Art Directors	E S P A I 2
Assistant Director	Iñaki Tena
Som	Pablo Serrano
Editor	Gomez Selva
Colorist	Julia Rossetti
VFX / 3D Studio	Sinedie
Costume	Maria Nicolás
Hair and Makeup	Alba Nava
Actor/celebridade	Xzibit