| Titulo | Polar Bears |
| Agência | Ogilvy Worldwide |
| Campanha | Polar Bears |
| Anunciante | Ad Council |
| Marca | Environmental Defense Fund |
| Posted | Junho 2009 |
| Sector Empresarial | Questões ambientais e animais |
| Legenda | Help save the planet. Ride don't drive |
| Filosofia | Together with the AdCouncil, we urged people to take advantage of mass transit instead of just hopping in a cab. This emotional PSA marries New York street artmade of recyclable plastic bagswith a relevant, global cause. |
| Problema | Everyone is talking about global warming. But no one stops to think about the ordinary, everyday things they can do to prevent it. |
| Tipo de Mídia | Viral |
| Comprimento | |
| Group Creative Director | Terry Finley |
| Group Creative Director | Chris Mitton |
| Redator | Jon Wagner |
| Director de arte | Dustin Duke |
| Produtor executivo da agência | Patti McConnell |
| Produtor da agência | Carrie Simon |
| Realizador | Tim Godsall |
| Producer | John Messner |
| Editor | Geoff Hounsell |
| Empresa de produção | Lost Planet |
| Worldwide Chief Creative Officer | Tham Khai Meng |
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