Change Please - "A True Story About Change"

FCB London

FCB London London, Reino Unido

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11247

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Change Please
País: Reino Unido

Anunciante: The Big Issue

Titulo	A True Story About Change
Agência	FCB London
Campanha	A True Story About Change
Anunciante	The Big Issue
Marca	Change Please
Data da primeira Transmissão/Publicação	2016 / 3
Sector Empresarial	Direitos humanos
Filosofia	Launched in November, the concept of Change Please was to train the homeless as baristas to sell coffee from mobile vans, while also providing them with temporary housing and the skills to enter full time employment. Since then Change Please has sold over 78,000 cups of coffee, expanded from one to five sites across London and employed 12 formerly homeless people as expert baristas. The charity is also in discussion with a major UK retailer to stock the coffee in stores. The mark the success of the enterprise we are seeding a film that demonstrates the barista’s journey. It stars Jatinder, one of our first baristas who also featured in BBC One’s documentary Famous, Rich and Homeless where he demonstrated the harsh reality of homelessness in the UK.
Tipo de Mídia	Viral
Comprimento	65 seconds
Produtora	Nice Shirt Films
Director executivo criativo	Al Young
Director executivo criativo	Owen Lee
Director de arte	Jack Walker
Head Of Planning	Chris Baker
Director de contas	Sam Edwards
Produtor	Mandy Boyter
Produtor	Rosie Hutchinson
Audio Post Production	Angell Sound
Music Composition	Gareth Grover
Produtor	Richard Martin
Production Manager	Lucy Glyn
Director de fotografia	Ben Chads
Production Design	Nicholas Ellis
Editorial Company	The Quarry
Editor	Flaura Atkinson
Pós produção	Raised by Wolves
Realizador	Stuart Douglas