Titulo | Milk |
Agência | FCB London |
Campanha | Waitrose Campaign |
Anunciante | Waitrose Ltd |
Marca | Waitrose |
Posted | Novembro 2002 |
Sector Empresarial | Retalho, distribuição e cadeias de restaurantes |
Filosofia | David versus Four Goliaths: How Advertising Quietly Revolutionised a Successful Business This case documents how Waitrose strengthened its position as the UKs pre-eminent food retailer despite tough competition from larger spending rivals. Increasing advertising budgets played a vital role in building loyalty and attracting new customers, adding over £40m to revenue in 2001/2 and helping turnover grow by £600m between 1997/8 and 2001/2. |
Tipo de Mídia | Televisão |
Comprimento | |
Mercado | Reino Unido |
Director criativo | Chris O'Shea |
Director criativo | Ken Hoggins |
Realizador | Stuart Douglas |
Director de publicidade | Amanda Bindon |
Director de arte | Richard Dennison |
Redator | Richard Dennison |
Director de arte | Markham Smith |
Redator | Markham Smith |