Stuart Douglas
Director at Pull the Trigger
Dublin, Irlanda
TituloMilk
Agência
Campanha Waitrose Campaign
Anunciante Waitrose Ltd
Marca Waitrose
PostedNovembro 2002
Sector Empresarial Retalho, distribuição e cadeias de restaurantes
Filosofia David versus Four Goliaths: How Advertising Quietly Revolutionised a Successful Business



This case documents how Waitrose strengthened its position as the UK’s pre-eminent food retailer despite tough competition from larger spending rivals. Increasing advertising budgets played a vital role in building loyalty and attracting new customers, adding over £40m to revenue in 2001/2 and helping turnover grow by £600m between 1997/8 and 2001/2.
Tipo de Mídia Televisão
Comprimento
Mercado Reino Unido
Director criativo
Director criativo
Realizador
Director de publicidade
Director de arte
Redator
Director de arte
Redator

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