| Titulo | Fresh Icelandic Cod / Fish |
| Agência | FCB London |
| Campanha | Waitrose Campaign |
| Anunciante | Waitrose Ltd |
| Marca | Waitrose |
| Posted | Novembro 2002 |
| Sector Empresarial | Retalho, distribuição e cadeias de restaurantes |
| Filosofia | David versus Four Goliaths: How Advertising Quietly Revolutionised a Successful Business This case documents how Waitrose strengthened its position as the UKs pre-eminent food retailer despite tough competition from larger spending rivals. Increasing advertising budgets played a vital role in building loyalty and attracting new customers, adding over £40m to revenue in 2001/2 and helping turnover grow by £600m between 1997/8 and 2001/2. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Mercado | Reino Unido |
| Trilha sonora | Sittin' on the Dock of a Bay |
| Realizador | Stuart Douglas |
| Director de publicidade | Amanda Bindon |
| Director criativo | Chris O'Shea |
| Director criativo | Ken Hoggins |
| Director de arte | Richard Dennison |
| Director de arte | Markham Smith |
| Redator | Richard Dennison |
| Redator | Markham Smith |
| Cantor | Otis Redding |
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