Subway - "Janet"

McCann London

McCann London London, Reino Unido

7925

Marca: Subway
País: Reino Unido

Anunciante: Doctor's Associates Inc.

Titulo	Janet
Agência	McCann London
Campanha	My Sub, My Way
Anunciante	Doctor's Associates Inc.
Marca	Subway
Data da primeira Transmissão/Publicação	2013 / 7
Produto	Mango Chicken Sub
Sector Empresarial	Restaurantes e comida rápida
Legenda	eat fresh.
História	To continue on the success of Keith, our previous Subway campaign to emphasise the customisable nature of the Subway menu, we follow another ordinary, Janet. Janet is rather unlucky and is often left feeling like she has pulled the short straw in life. That is until she is empowered with the choice on offer in a Subway store and she can order a meal just the way she likes it. The TV spot runs alongside the #WinLikeJanet Facebook game which gives players a chance to win the bear that Janet never won. It is an online Teddy Bear Hunt using Google Street View. Every weekday for a month, 5 giant bears will be released on a bespoke Subway Facebook app and players will search the Google Street View map in the UK and Ireland to win a bear. Clues to the bears’ whereabouts will be released on the Subway Twitter feed with help from Subway famous fans Louis Smith, Anthony Ogogo, Tommy Bowe and Holly Bleasdale. A total of 100 bears will be released over the promotional period. You can follow the Teddy Bear Hunt and all the latest at #WinLikeJanet.
Tipo de Mídia	Social Media
Comprimento	50 seconds
Pós produção	Marshall Street Editors
Pós produção	Framestore
Director criativo	Laurence Thomson
Director criativo	Rob Doubal
Director de arte	Lianne Galazka
Redator	Imogen Jones
Director de contas	Hatty Day
Produtor da agência	Claire Amos
Realizador	Jonathan Herman
Produtora	Blink London
Empresa de design sonoro	Craft
Agência de Mídia	MediaCom Scotland