Titulo | Somewhere out there |
Agência | M&C Saatchi Group |
Campanha | Somewhere out there |
Anunciante | Department for Work and Pensions |
Marca | DWP |
Data da primeira Transmissão/Publicação | 2021 / 7 |
Sector Empresarial | Governo e outras instituições |
Filosofia | As the labour market recovers from the impact of the Coronavirus pandemic in the UK, DWP has partnered with M&C Saatchi to develop a campaign helping jobseekers, those on furlough and ‘the worried working’ to see their strengths differently, and encourage them to discover support, training and advice on finding their next opportunity. Based on the insight that many jobseekers feel lost in the current labour market, but are keen to put their strengths to work, “Somewhere out there” encourages people to find what they are looking for from work rather than focusing solely on gaining employment. The line “We’ll help you find it” positions JobHelp as the tool that can help you find whatever “it” is for you – whether that’s support, training or a new role. The simple pleasures we gain from work, like a new mate or a payday treat, fulfil lots of emotional needs, so helping people find work is also helping them find self-esteem, comradery, financial security and pride. Searching JobHelp is an opportunity for discovery and reminds people they have options, including a job they never even knew existed. |
Tipo de Mídia | Integrated Media/360 Activation |
Comprimento | |
Empresa de design sonoro | Wave Studios |
Produtora | Academy Films |
Realizador | Vince Squibb |
Account Manager | Christian Davis |
Account Manager | Tabby Powell-Tuck |
Account Manager | Siri Montague |
Director executivo criativo | Matt Lee |
Equipa criativa | Jon Fox |
Equipa criativa | Greg Milbourne |
Senior Film Producer | Gareth Williams |
Creative Producer | Ed Day |
Produtor executivo | Simon Cooper |
Producer | Ash Lockmun |
Produtor de linha | Dave Birchall |
Production Coordinator | Callum Crozier |
Produtor de linha | Skye Goulding |
Casting | Claire Catterson |
Director de fotografia | Alex Melman |
Designer de produção | Jane Carroll |
Costume Designer | Steven Spencer |
Editor | Paul Watts |
Edit House | The Quarry |
Edit Producer | Tor Adams |
Sound Designer | Parv Thind |
Produtor de som | Rebecca Boswell |
Pós produção | Youngster |
Colorist | Seamus O’Kane |
Pós produção | Ian Harland |
Hair & Make-Up Artist | Louise McCann |