Titulo | Open Like Never Before |
Agência | 72andSunny |
Campanha | Open Like Never Before |
Anunciante | Coca-Cola Company |
Marca | 46664/Coca-Cola |
Data da primeira Transmissão/Publicação | 2020 / 7 |
Sector Empresarial | Bebidas carbonadas |
História | After a 3-month pause in their advertising and channeling $100 million to COVID relief efforts, Coca-Cola launched its first brand statement with Open Like Never Before.With a poem co-written and performed by British artist George The Poet, the anthem film invites us to challenge the so-called new normal, and instead to stay open and bring renewed optimism for the change ahead.To the sound of a rendition of the 1960’s anthem track “San Francisco”, George performs his own words, but as the film progresses, it weaves in different people, young and old, from all walks of life and parts of the globe, who each make a part of the poem their own, challenging the old notions of work, relationships, travelling, body and race awareness, gender roles, immigration, sexuality, female leadership, all in one continuous, poetic flow. The film ends with George and a last hopeful statement “We’ll weather this storm, so I’ll be open like never before”.Created and produced during lockdown, the film was shot and finished remotely within 6 weeks and has been launched in over 50 countries. |
Tipo de Mídia | Televisão |
Comprimento | |
Audio Post | Wave Studios |
Marketing Director | Walter Susini |
Director executivo criativo | Carlo Cavallone |
Deputy Executive Creative Director | Laura Visco |
Director criativo | Emiliano Trierveiler |
Designer | Renee Lam |
Designer | Masaya Kochi |
Redator | Constanze Bilogan |
Diretor de Estratégia | Sarah Sutton |
Diretor de Estratégia | Armando Potter |
Estrategista | Charlotte Rubesa |
Group Brand Director | Rob Conibear |
Brand Director | Angelina Joy |
Brand Manager | Marie Henaff |
Brand Coordinator | Mauro Sala |
Produtor executivo da agência | Jennifer Cursio |
TV FILM PRODUCER | Eline Bakker |
Produtor da agência | Nili Zadok |
Business Affairs Director | Selam Kehishen |
Produtora | new-land London |
Realizador | Gustav Johansson |
Realizador | Indra Herö Wide |
Realizador | Marcus Ibanez |
Director de fotografia | Martin Rudh |
Director de fotografia | Steve Annis |
Director de fotografia | Jamie Ramsay |
Producer | Trine Pillay |
Producer | Mia Tidlund |
Production Manager | Christabelle Stone |
Empresa de produção | Cabin Edit |
Editor | Sam Ostrove |
Editor | Emma Backman |
Sound Designer | Ed Downham |
Sound MIXER | Ed Downham |
Sound Designer | Parv Thind |
Mixer | Parv Thind |
Pós produção | Glassworks Amsterdam |