Parv Thind
Audio Post Production at Wave London
London, Reino Unido
TituloOpen Like Never Before
Agência
Campanha Open Like Never Before
Anunciante Coca-Cola Company
Marca 46664/Coca-Cola
Data da primeira Transmissão/Publicação 2020 / 7
Sector Empresarial Bebidas carbonadas
História After a 3-month pause in their advertising and channeling $100 million to COVID relief efforts, Coca-Cola launched its first brand statement with Open Like Never Before.With a poem co-written and performed by British artist George The Poet, the anthem film invites us to challenge the so-called new normal, and instead to stay open and bring renewed optimism for the change ahead.To the sound of a rendition of the 1960’s anthem track “San Francisco”, George performs his own words, but as the film progresses, it weaves in different people, young and old, from all walks of life and parts of the globe, who each make a part of the poem their own, challenging the old notions of work, relationships, travelling, body and race awareness, gender roles, immigration, sexuality, female leadership, all in one continuous, poetic flow. The film ends with George and a last hopeful statement “We’ll weather this storm, so I’ll be open like never before”.Created and produced during lockdown, the film was shot and finished remotely within 6 weeks and has been launched in over 50 countries.
Tipo de Mídia Televisão
Comprimento
Audio Post
Marketing Director
Director executivo criativo
Deputy Executive Creative Director
Director criativo
Designer
Designer
Redator
Diretor de Estratégia
Diretor de Estratégia
Estrategista
Group Brand Director
Brand Director
Brand Manager
Brand Coordinator
Produtor executivo da agência
TV FILM PRODUCER
Produtor da agência
Business Affairs Director
Produtora
Realizador
Realizador
Realizador
Director de fotografia
Director de fotografia
Director de fotografia
Producer
Producer
Production Manager
Empresa de produção
Editor
Editor
Sound Designer
Sound MIXER
Sound Designer
Mixer
Pós produção

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