Parv Thind
Audio Post Production at Wave London
London, Reino Unido
TituloRush Hour
Agência
Campanha BBC One Refreshment
Anunciante BBC
Marca BBC One
Data da primeira Transmissão/Publicação 2002 / 5
Sector Empresarial Programas e canais de televisão e rádio
Legenda The One
História The ad opens on a young office worker. He strips off his shirt and tie before climbing out of the window. A death-defying roof top journey ensues as our hero makes this way home. Below we see the gridlocked rush hour traffic. Reaching home he turns on BBC One.
Filosofia Extensive research diagnosed that the image of BBC One was out of joint with the reality of the programmes it carried. Viewers thought of the channel as safe, solid, well-made and traditional. In reality, BBC One is shocasing many of the most exciting, refreshing programmes on British television. We wanted them to retain BBC One's core values but present the channel in a new light as refreshing, bold and surprising. The creative idea was to dramatise the unmissable nature of BBC One's programming in a visually dramatic and breathtaking fashion.
Problema With the growth of new terrestrial, satelite and cable channels, BBC One was losing its share of the viewing audience. The task was once again to make BBC One the nation's favourite channel - the channel that viewers went to first.
Tipo de Mídia Televisão
Comprimento
Mercado Reino Unido
Produtora
Director criativo
Director de arte
Redator
Realizador
Produtor da agência
Editor
Empresa de produção
Produtor
Director de iluminação / Iluminação
Compositor
Empresa de design sonoro
Empresa de design sonoro
Empresa de design sonoro
Empresa de design sonoro
Account Handler
Marketing Manager
Produtora

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