Tim Sutton
Sound Engineer & Audio Consultant at Freelance
London, Reino Unido
TituloShred Life
Agência
Campanha Shred Life
Anunciante Shredded Wheat
Marca Shredded Wheat
Data da primeira Transmissão/Publicação
Sector Empresarial Cereais de pequeno-almoço
Filosofia McCann London and Shredded Wheat have given consumers the chance to 'Shred Life' in a new diving competition with a £150 cash prize.
Following on from the Shredded Wheat campaign in which a diver was seen jumping into the chlorinate unknown to 'Shred Life' himself, the brand has expanded the creative further by allowing consumers to have their turn.
Partnering with Flux Broadcast, responsible for capturing and live-streaming the event, Shredded Wheat and McCann London opened up Crystal Palace swimming pool to the public and challenged them to jump off a diving board and into the water while grabbing the Shredded What box containing £150 and a year's supply of the cereal.Release and assets attached below. 
Tipo de Mídia Televisão e Cinema
Comprimento
Director executivo criativo
Director executivo criativo
Director criativo
Director criativo
Head of Interactive Production
Produtor executivo
Produtor da agência
Planner
Planner
Managing Partner
Director de contas
Account Manager
Account Manager
Project Manager
Produtora
Realizador

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