|Data da primeira Transmissão/Publicação|
|Sector Empresarial||Cereais de pequeno-almoço|
|Filosofia|| McCann London and Shredded Wheat have given consumers the chance to 'Shred Life' in a new diving competition with a £150 cash prize.|
Following on from the Shredded Wheat campaign in which a diver was seen jumping into the chlorinate unknown to 'Shred Life' himself, the brand has expanded the creative further by allowing consumers to have their turn.
Partnering with Flux Broadcast, responsible for capturing and live-streaming the event, Shredded Wheat and McCann London opened up Crystal Palace swimming pool to the public and challenged them to jump off a diving board and into the water while grabbing the Shredded What box containing £150 and a year's supply of the cereal.Release and assets attached below.
|Tipo de Mídia||Televisão e Cinema|
|Director executivo criativo||Rob Doubal|
|Director executivo criativo||Laurence Thomson|
|Director criativo||Matt Crabtree|
|Director criativo||Simon Hepton|
|Head of Interactive Production||Sergio Lopez|
|Produtor executivo||Sophie Chapman-Andrews|
|Produtor da agência||Doris Tydeman|
|Managing Partner||Kate Modeland|
|Director de contas||Laura Weightman|
|Account Manager||Lauren Benezra|
|Account Manager||Chris Braks|
|Project Manager||Jon Marshall|
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