|Campanha||My Sub, My Way|
|Anunciante||Doctor's Associates Inc.|
|Sector Empresarial||Restaurantes e comida rápida|
|História||People want healthier choices. In order to promote the launch of the new low fat Flatbread range at Subway, we introduced the public to Keith.Keith, who likes to be called Bob, leads a pretty ordinary life and becomes empowered upon entering a Subway store for the first time as he is faced with so many choices, including healthy ones. It’s Keith’s Sub and it’s Keith’s way.|
|Tipo de Mídia||Televisão|
|Director criativo||Rob Doubal|
|Director criativo||Laurence Thomson|
|Director de arte||Lianne Galazka|
|Director de arte||James Rooke|
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