Titulo | Training |
Agência | Burkitt DDB |
Campanha | Bakers Complete |
Anunciante | Nestlé Purina PetCare |
Marca | Bakers Complete Light |
Posted | Novembro 2002 |
Produto | Complete Dry Dog Food |
Sector Empresarial | Comida para animais, produtos e serviços para o cuidado de animais domésticos |
Legenda | Bakers Complete Light - For Hounds Who Want To Lose Pounds |
Filosofia | From Underdog To Top Dog This case documents how Bakers Complete has risen from underdog to top dog in just 7 years. Market share has doubled, the number of dogs using Bakers has quadrupled and Bakers is today the number one complete dry dog food brand. And all this was achieved while being seven times outspent by competitors. During these seven ears the brand has had three different owners and five different marketing directors but only one agency, one integrated communication strategy and one dog. |
Tipo de Mídia | Televisão |
Comprimento | |
Mercado | Reino Unido |
Director criativo | Jon Canning |
Director criativo | Steve Chetham |
Director de arte | Chris Owens |
Redator | Dave Newbold |
Realizador | Mick Rudman |
Director de publicidade | Amanda Bindon |
Planeador | David Simoes-Brown |