Dave Newbold
Equipa criativa at Richter7
Salt Lake City, Estados Unidos
TituloSupermarket 2
Agência
Campanha Bakers Complete
Anunciante Nestlé Purina PetCare
Marca Bakers Complete
PostedNovembro 2002
Produto Complete Dry Dog Food
Sector Empresarial Comida para animais, produtos e serviços para o cuidado de animais domésticos
Legenda Bakers Makes Your Dog's Life Complete.
Filosofia From Underdog To Top Dog



This case documents how Bakers Complete has risen from underdog to top dog in just 7 years. Market share has doubled, the number of dogs using Bakers has quadrupled and Bakers is today the number one complete dry dog food brand. And all this was achieved while being seven times outspent by competitors. During these seven ears the brand has had three different owners and five different marketing directors but only one agency, one integrated communication strategy and one dog.
Tipo de Mídia Televisão
Comprimento
Mercado Reino Unido
Director criativo
Director criativo
Director de arte
Redator
Realizador
Director de publicidade
Planeador

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