Adrian Rossi
Executive Creative Director at AMV BBDO
London, Reino Unido
TituloPassport
Agência
Campanha The Plastic Oceans
Anunciante LADBible
Marca LADBible
Data da primeira Transmissão/Publicação 2018
Sector Empresarial Instituições, organizações não governamentais
Filosofia 8 million tons of plastic is dumped in our ocean each year. Despite the scale of this problem and the massive areas this plastic is now forming, Governments have simply ignored it and the public are unaware of it. We wanted to draw the attention to the unacceptable amounts of plastic in the ocean and make governments take notice and make the public aware of the scale of the problem. We also wanted to get the press and public talking about the issue and get The United Nations to take notice of the campaign. As this was a PR led idea, only an exclusive number of flags, money, passports and stamps needed to be produced. They were given to big name celebrities, shared with press and media and photographed/shot for campaign assets.
Tipo de Mídia Packaging, marcas e design
Media Company
Chief Creative Officer
Director executivo criativo
Director executivo criativo
Director criativo
Director criativo
Creative
Creative
Agency Producer

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