Titulo | Drowned |
Agência | BBH |
Campanha | Giving Children Back Their Future - Barnado's Charity |
Anunciante | Barnardo's |
Marca | Barnardo's |
Posted | Novembro 2002 |
Produto | Charity |
Sector Empresarial | Segurança pública, saúde e higiene |
Filosofia | Giving Barnardos Back Its Future This case documents how in just 2.5 years Barnardos transformed its image amongst a generation of brand rejecters. A powerful advertising campaign spearheaded the re-launch, renewing the charitys relevance today along with the perceived deservedness of its work. To capitalise on the resurgence of interest that the advertising had created, a new communications channel was employed: Face-to-Face. The net result is a younger more valuable base of donors guaranteeing millions of pounds of donations income well into the future. |
Tipo de Mídia | Publicidade em jornais |
Mercado | Reino Unido |
Director criativo | John O'Keefe |
Equipa criativa | Alex Grieve |
Equipa criativa | Adrian Rossi |
Director de publicidade | Andrew Nebel |
Fotógrafo | Nadav Kander |
Planeador estratégico | Dan Goldstein |