Tesco - "Fixed Prices"

BBH

BBH London, Reino Unido

Prêmios

1555

Marca: Tesco
País: Reino Unido

Anunciante: Tesco PLC

Titulo	Fixed Prices
Agência	BBH
Campanha	Fixed Prices
Anunciante	Tesco PLC
Marca	Tesco
Data da primeira Transmissão/Publicação	2022 / 2
Sector Empresarial	Serviços de telefone móvel
Filosofia	Tesco Mobile has launched an integrated campaign across OOH, radio, press and social, highlighting the Home From Home roaming customers can enjoy this year in the EU*, as the network continues to help customers spend less. Running from 4 July to 5 September, the light-hearted creative, produced by BBH, touches upon some of the nation’s favourite home comforts that holidaymakers like to take abroad for a taste of home. The creative feature phrases such as ‘what’s French for builders tea?’ and ‘Spag bol in Italian?.’ As one of the only networks to offer roaming in the EU and beyond, in 48 Home From Home destinations, Tesco Mobile’s latest tongue in cheek copy, shows its continued commitment to being the super-helpful network. Whether families want to simply browse online or find their favourite dish abroad, they can do this with Tesco Mobile at no extra cost.
Tipo de Mídia	Integrated Media/360 Activation
Chief Creative Officer	Alex Grieve
Director executivo criativo	Helen Rhodes
Director criativo	Uche Ezugwu
Chief Marketing Officer (CMO)	Rachel Swift
Director de publicidade	Emma Herridge
Campaign Leader	Lawrence Hamilton
Campaign Manager	Rebecca Greenhalgh
Campaign Executive	Andy Ward
Director de arte	Susan Mansfield
Redator	Donna Williams
Business Leader	Holly Ripper
Account Manager	Keren Jones
Account Manager	Georgia Hanscott
Executivo de contas	Alexandra Keenan
Group Strategy Director	Richard Madden
Diretor de Estratégia	Ed Kurland
Estrategista	Harry Guild
Estrategista	Anna Simpkin
Produtor da agência	Beth Mechem
Produtor da agência	Kevin Mccloat
Produtor da agência	Rebecca Ellis
Fotógrafo	Dan Matthews