| Titulo | Varicose Routes-Outdoor2 |
| Brief | Yandex maps are designed for walkers. And since varicose veins can be caused by a sedentary lifestyle, it presented neat opportunity for a visual pun. |
| Agência | Independent |
| Campanha | Drive less, walk more |
| Anunciante | Yandex |
| Marca | Yandex |
| Posted | Novembro 2019 |
| Sector Empresarial | Segurança pública, saúde e higiene |
| História | İstanbul has emerged as the second most congested city in the world. Drivers has lost an average of 157 hours (6.5 days) in peak rush hour periods in 2018. On the other hand, around 25% of adults have varicose veins in whole world. With this campaign we would like people to walk rather than driving since exercise increases the blood circulation and prevents varicose vein problems. |
| Tipo de Mídia | Exterior |
| Redator | Oğuzhan Polat |
| Director de arte | Ali Yigit Gümüs |
| Chefe de grupo criativo | Ali Yigit Gümüs |
| Director criativo | Tolga Akyüz |
| Creative Chairman | Karpat Polat |
More Work
SEE ALLVaricose Routes-Print2
- MARCA:
- Yandex
- AGÊNCIA:
- Independent
Loans 1
- MARCA:
- Finansbank
- AGÊNCIA:
- DDB&Co.
Loans 2
- MARCA:
- Finansbank
- AGÊNCIA:
- DDB&Co.
Kekemelodi 1
- MARCA:
- Kekemelodi
- AGÊNCIA:
- DDB&Co.
Kekemelodi 3
- MARCA:
- Kekemelodi
- AGÊNCIA:
- DDB&Co.
Kekemelodi 2
- MARCA:
- Kekemelodi
- AGÊNCIA:
- DDB&Co.