Joost Berends
Partner & Executive Creative Director at mortierbrigade
Bruxelles, Bélgica
TituloThe key to get Brussels in motion
Agência
Campanha The key to get Brussels in motion
Anunciante STIB/MIVB
Marca STIB/MIVB
PostedJulho 2019
Sector Empresarial Transportes, viagens e turismo
História Public transportation is still the best way to get around in Brussels. To prove this, the STIB/MIVB and mortierbrigade have a surprise in store for all car owners: everyone looking for their car in Brussels, will find a tram instead. To make this possible mortierbrigade developed interactive billboards with special hard- and software that recognizes the frequency of a car key and responds to it. So, when you press your car key near one of the billboard, you hear a tram's 'ding-ding' instead of the 'beep-beep' of your car. The lights of the tram on the poster also light up in the same way you get when you open your car. The message on the poster is clear: "The STIB/MIVB is the key to get Brussels in motion." The billboards are placed in strategic spots in Brussels where a lot of motorists have to look for parking space.
Tipo de Mídia Interactive Outdoor Experience
Comprimento
Director de publicidade
Director de publicidade
Director de publicidade
Director de publicidade
Director criativo
Director criativo
Director criativo
Equipa criativa
Equipa criativa
Producer
PR manager
Social Media Manager
Designer
Designer
Designer
Ilustração
Ilustração
Realizador
Editor
Som

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