Marie Caignault
Account Manager at CLM BBDO
Boulogne Billancourt, França
TituloKW / Bed (Teaser & Reveal)
Titulo (língua original)KW / Lit (Teaser & Révélation)
Agência
Campanha Lower Prices - IKEA
Anunciante IKEA
Marca IKEA
Data da primeira Transmissão/Publicação 2005 / 9
Produto Home furniture
Produto (língua original) Ameublement
Sector Empresarial Drogarias, lojas especializadas
Legenda Our prices have still decreased
Legenda (língua original) Nos prix ont encore baissé
Filosofia This new brand campaign literally portrays the "magic formula" IKEA= low prices + quality.


The agency develops a "lower prices" campaign in press under the form of teaser/reveal to highlight the competitiveness of its catalogue 2006 prices and to bring a strong solution to the low prices approach.

The creative idea of this campaign consists in playing with the improbable aspect of a massive price-cutting for mass-consumption products such as petrol, power,... with by way of disclosure, an IKEA which offers important price falls as keeping up the quality of its products.
Filosofia (língua original) Cette nouvelle campagne de marque met littéralement en scène l'équation magique" IKEA= petits prix ET qualité.


L'agence développe en presse une campagne "prix baissés" sous forme de 4 teaser/révélation pour souligner la compétitivité de ses prix catalogue 2006 et apporter une réponse forte sur la dimension bas prix.

L'idée créative de cette campagne est de jouer sur le côté improbable d'une baisse massive des prix de produits de grande consommation tels que l'essence, l'électricité, ... avec en révélation, un IKEA qui propose des baisses de prix importantes tout en maintenant la qualité de ses produits.
Problema On the furniture market, which starts again to skyrocket, a real "less expensive" furniture race has been opened.

With this "all discount" new deal, IKEA wishes for emphasizing its approach by reasserting the origin of its philosophy: to make quality products affordable instead of selling products at the least expensive price at the expense of quality.
Problema (língua original) Sur un marché de l'ameublement qui repart à la hausse, une véritable course au meuble "moins cher" est engagée.

Face à cette nouvelle donne "tout discount", IKEA souhaite faire valoir son point de vue en réaffirmant l'essence même de sa philosophie: rendre accessible des produits de qualité plutôt que de vendre les produits le moins cher possible au détriment de la qualité.
Tipo de Mídia Imprensa e publicações
Mercado França
Director de publicidade
Director de publicidade
Director de publicidade
Director de publicidade
Director criativo
Director criativo
Redator
Director de arte
Planeador estratégico
Account Manager
Account Manager
Account Manager
Art Buyer
Fotógrafo

More Work

SEE ALL
11006 Sitcom

Sitcom

MARCA:
IKEA
AGÊNCIA:
CLM BBDO
12832 Bonsai

Bonsai

MARCA:
IKEA
AGÊNCIA:
CLM BBDO
9836 Angerman

Angerman

MARCA:
IKEA
AGÊNCIA:
CLM BBDO
10284 Bomb

Bomb

MARCA:
IKEA
AGÊNCIA:
CLM BBDO
8879 Get up

Get up

MARCA:
IKEA
AGÊNCIA:
CLM BBDO
11833 Prologue

Prologue

MARCA:
IKEA
AGÊNCIA:
CLM BBDO
11593 Love Story

Love Story

MARCA:
IKEA
AGÊNCIA:
CLM BBDO

Trending

Create a free Talent profile and become a member of AdForum

Get Started