Annie Gallimore
Managing Director at ACNE London / Deloitte Digital
London, Reino Unido
TituloFluff
Agência
Campanha You Find the Colour, We'll Match It. - Dulux
Anunciante ICI Paints
Marca Dulux
Data da primeira Transmissão/Publicação 2001 / 1
Produto Paint
Sector Empresarial Tintas, protetores de madeira, pincéis, adesivos
Legenda You Find the Colour, We'll Match It
Filosofia People predominantly have a specific colour in mind when looking for paint. The campaign showed that Dulux, through its wide colour range, would have that specific colour, wherever the inspiration came from. "You find the colour, we'll match it".
Problema Dulux wanted to continue to build perceptions of its superiority of its colour range - both ready mixed and tinting.
Tipo de Mídia Televisão
Comprimento
Mercado Reino Unido
Produtora
Redator
Director de arte
Producer
Produtor da agência
Director executivo criativo
Editor
Director de contas
Executivo de contas

People related to this work

Anúncios relacionados

Trending

Create a free Talent profile and become a member of AdForum

Get Started