Titulo | Fluff |
Agência | AMV BBDO |
Campanha | You Find the Colour, We'll Match It. - Dulux |
Anunciante | ICI Paints |
Marca | Dulux |
Data da primeira Transmissão/Publicação | 2001 / 1 |
Produto | Paint |
Sector Empresarial | Tintas, protetores de madeira, pincéis, adesivos |
Legenda | You Find the Colour, We'll Match It |
Filosofia | People predominantly have a specific colour in mind when looking for paint. The campaign showed that Dulux, through its wide colour range, would have that specific colour, wherever the inspiration came from. "You find the colour, we'll match it". |
Problema | Dulux wanted to continue to build perceptions of its superiority of its colour range - both ready mixed and tinting. |
Tipo de Mídia | Televisão |
Comprimento | |
Mercado | Reino Unido |
Produtora | Outsider |
Redator | Nick Worthington |
Director de arte | Paul Brazier |
Producer | Jason Kemp |
Produtor da agência | Kate Taylor |
Director executivo criativo | Peter Souter |
Editor | Alistair Jordan |
Director de contas | Annie Gallimore |
Executivo de contas | Victoria Austin |