David White
Creative Director at The Publicity Bureau Ltd
Doncaster, Reino Unido
TituloVinyl
Agência
Campanha Vinyl
Anunciante Tesco
Marca Tesco
Data da primeira Transmissão/Publicação 2016 / 5
Sector Empresarial Grandes armazéns, supermercados
História Vinyl sales in 2015 were the highest they have been in the last 20 years. Quick to respond to the trend, Tesco trialled the sale of vinyl in select stores over Christmas and after a hugely positive response are now stocking vinyl in 40 of their stores.
To promote this, BBH has launched a new print campaign which uses famous album iconography and Tesco products to announce the return of vinyl to Tesco stores.
The campaign was aimed at the music-crazed twentysomething, and also their parents who find nostalgia in the nod to vinyl.
The launch of vinyl allowed Tesco to take on a new format in their comms - flyposting - meaning Tesco's vinyl offering could live in an area that the public are more used to seeing posters for new albums and upcoming gigs. 
Tipo de Mídia Imprensa e publicações
Director de publicidade
Director de publicidade
Director de publicidade
Equipa criativa
Equipa criativa
Director criativo
Director criativo
Estrategista
Diretor de Estratégia
Estratégico Business Lead
Account Manager
Producer
Producer
Fotógrafo

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