| Titulo | Lawyer |
| Agência | Leo Burnett |
| Campanha | The Big Mac |
| Anunciante | McDonald's |
| Marca | McDonald's |
| Data da primeira Transmissão/Publicação | 2014 / 2 |
| Sector Empresarial | Restaurantes e comida rápida |
| História | In the ads we see normally slick professionals, a high-end estate agent and a lawyer, absent-mindedly mention the ingredients of a Big Mac in situations where you would expect them to be the picture of professionalism. They don’t even notice they’re doing it. But those around them, and our viewers certainly do. It is then that we reveal that they have been distracted by posters and adverts depicting the Big Mac, in all its glory. The effect it has on our characters is summed up in the campaign endline: The Big Mac. See One. Want One. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Produtora | Sonny London |
| Empresa de produção | Marshall Street Editors |
| Efeitos especiais | MPC LDN |
| Audio Post Production | Jungle Studios |
| Director de publicidade | Alistair Macrow |
| Director de publicidade | Steven Hill |
| Redator | Matt Lee |
| Director de arte | Peter Heyes |
| Director criativo | Adam Tucker |
| Director executivo criativo | Justin Tindall |
| Produtor da agência | David White |
| Agência de Mídia | OMD |
| Planejador de Mídia | Kathryn Armstrong |
| Planejador de Mídia | Grace Cowey |
| Realizador | Fredrik Bond |
| Câmara | Tim Maurice-Jones |
| Producer | Sara Cummins |
| Editor | Tim Thornton Allen |
| Efeitos especiais | Dionne Archibald |
| Som | Owen Griffiths |
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