Federico Pepe
Director criativo at BeyondTheLine
Milano, Itália
TituloNo more empty desks
BriefA new pupil introduces herself to the class. At first all seems normal, but then she explains that she was forced to leave her home town because of a terrible incident. Drunk at a party, she passed out. Some boys pretended to have sex with her and posted a video online. Afterwards the girl was deluged with insulting messages. The result was tragic. "If I weren't dead, I'd be here in class with you today," she says. Fare x Bene Onlus is a non-profit working in Italian schools to fight bullying. The film is based on a true story.
Agência
Campanha No more empty desks
Anunciante Fare X Bene
Marca Onlus
PostedNovembro 2018
Sector Empresarial Associações de informação e de luta contra doenças
História A new girl show up in the classroom . The girl’s name is Stefania. She’s 14 and starts to introduce herself. The story gets more and more dramatic. She left her hometown because at a party, after drinking too much and passing out, some students pretended to have sex with her and made a video with a smartphone. The next day, the received more than 2,000 insulting messages in just 24 hours. That’s why Stefania committed suicide by jumping out of her room window, the night of April 2, 2014.She ends her story by telling the class: “if I weren’t dead, I’d be here with you in class today, and you can’t imagine what you’ve lost.”
Tipo de Mídia Viral
Director executivo criativo
Director executivo criativo
Client Creative Director
Client Creative Director
CEO/Executive Producer
Produtor
Produtora
Realizador
Director de fotografia
Música
Empresa de design sonoro Quiet, Please!
Pós produção

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started