Titulo | #SponsoredByGatorade |
Agência | DLV BBDO |
Campanha | #SponsoredByGatorade |
Anunciante | Stokely-Van Camp |
Marca | Gatorade |
Data da primeira Transmissão/Publicação | 2015 / 10 |
Sector Empresarial | Bebidas carbonadas |
História | 73% of them will drop out any sport activities within 6 weeks.How to keep them motivated? IDEA #SponsoredByGatoradeA unique sponsor program on your smartphone that encourages and rewards the athlete in you to keep training.By connecting all you sport devices to Sponsored By Gatorade, every time you work out you collect Gatorade points, which can be redeemed for 4 levels of rewards to support you and stay active on the program. |
Filosofia | The more you sweat, the more you get sponsored to keep sweating. |
Problema | PROBLEMEvery year millions of people start training with the best of intentions.Unfortunately, 73% of them will drop out any sport activities within 6 weeks.How to keep them motivated? IDEA #SponsoredByGatoradeA unique sponsor program on your smartphone that encourages and rewards the athlete in you to keep training.By connecting all you sport devices to Sponsored By Gatorade, every time you work out you collect Gatorade points, which can be redeemed for 4 levels of rewards to support you and stay active on the program. |
Resultado | RESULTSIn 4 months4.510.591 minutes workout53.283 benefit claimed736.000 participants86% of registered athletes keep training after 6 weeks. |
Tipo de Mídia | Case Study |
Comprimento | |
Mais Informações | https://www.sponsoredbygatorade.it/ |
Director executivo criativo | Federico Pepe |
Director executivo criativo | Stefania Siani |
Director criativo | Michele Picci |
Director criativo | Andrea Jaccarino |
Director criativo | Emanuele Viora |
Redator | Dario Lo Nardo |
Director de arte | Vittorio Perotti |
Designer | Vittorio Perotti |
Designer gráfico | Luca Torresan |
Planeador estratégico | Corinna Bonfanti |
Director de contas | Daria D'Angelo |
Executivo de contas | Lucia Scaffardi |
UX Designer | Vincenzo Radice |
Web Developer | Filippo Sarzana |
Project Manager | Alessandro Peroncini |
Project Manager | Francesco Loprete |
Project Manager | Alessandro Musciolà |
Creative Producer | Melina Mignani |
Head of TV | Alessandro Pancotti |
Editor | Federico Maccagni |