Berlin Philharmonic - "ReArranged"

Scholz & Friends Berlin GmbH

Scholz & Friends Berlin GmbH Berlin, Alemanha

8189

Titulo	ReArranged
Brief	When celebrated conductor Sir Simon Rattle left the Berlin Philharmonic in 2018, the orchestra faced an unprecedented season with no chief conductor. To reassure the audience that this would not cause disorder or dissonance, the orchestra's home became the stage for a powerful artistic intervention. Its equipment was rearranged into bold sculptures that became the basis for an exhibition and a campaign.
Agência	Scholz & Friends Berlin GmbH
Campanha	ReArranged
Anunciante	Berliner Philharmoniker
Marca	Berlin Philharmonic
Posted	Novembro 2019
Sector Empresarial	Cultura, ócio e desporto
História	For the season with no chief conductor, we provide a powerful artistic metaphor of a new creative hierarchy: by rearranging the orchestra’s equipment into bold sculptures.
Problema	In the summer of 2018, the Berlin Philharmonic faced an artistic and a commercial challenge. Between the departure of the former chief conductor Sir Simon Rattle and the start of his successor Kirill Petrenko, there is an entire season without a chief conductor. How do we communicate this extraordinary season to a demanding audience?
Tipo de Mídia	Case Study
Chief Creative Officer	Matthias Spaetgens
Director executivo criativo	Oliver Handlos
Director executivo criativo	Robert Krause
Director criativo	Philipp Weber
Director de arte	Philipp Weber
Director de arte	Patrick Pichler
Redator	Felix John
Photograph	Heribert Schindler
Account Manager	Yvonne Haupt