Titulo | Soccer |
Agência | Scholz & Friends Berlin GmbH |
Campanha | Der Tagesspiegel Campaign |
Anunciante | Der Tagesspiegel |
Marca | Der Tagesspiegel |
Data da primeira Transmissão/Publicação | 2017 / 7 |
Sector Empresarial | Jornais, revistas e livros |
Filosofia | “Der Tagesspiegel” is a newspaper from Berlin that provides a wide range of columns. Our objective was to show the relevance of print newspapers and the view-changing effect of high-quality journalism. High-quality journalism means asking questions that open new perspectives on world-shaking topics. To illustrate this, we chose an unusual view on the medium itself: We stacked newspapers on a single unfolded cover page that showed the lover half of the cover picture. Seen from a certain angle, the picture got distorted and added a new layer of meaning to the topic: It expressed expectations and fears associated with the item and made people even more curious about the announced news special. |
Tipo de Mídia | Imprensa e publicações |
Chief Creative Officer | Matthias Spaetgens |
Director criativo | Jörg Waschescio |
Fotógrafo | Karsten Wegener |
Redator | Lena Klockenbring |
Director de arte | Agnieszka Kalwak |
Director de arte | Erika Stuhl |