Matthias Spaetgens
Partner & Chief Creative Officer at Scholz & Friends Berlin GmbH
Berlin, Alemanha
TituloRefugees
Agência
Campanha Der Tagesspiegel Campaign
Anunciante Der Tagesspiegel
Marca Der Tagesspiegel
PostedJulho 2017
Sector Empresarial Jornais, revistas e livros
Filosofia “Der Tagesspiegel” is a newspaper from Berlin that provides a wide range of columns. Our objective was to show the relevance of print newspapers and the view-changing effect of high-quality journalism. High-quality journalism means asking questions that open new perspectives on world-shaking topics. To illustrate this, we chose an unusual view on the medium itself: We stacked newspapers on a single unfolded cover page that showed the lover half of the cover picture. Seen from a certain angle, the picture got distorted and added a new layer of meaning to the topic: It expressed expectations and fears associated with the item and made people even more curious about the announced news special.
Tipo de Mídia Imprensa e publicações
Chief Creative Officer
Director criativo
Fotógrafo
Redator
Director de arte
Director de arte

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