An athlete chases an ice cream van across the desert and is given a pint of Boddington's by Melanie Sykes. She asks him if he wants a flake in his pint of Boddingtons.
Filosofia
We decided to celebrate the brands Manchester roots and the product characteristic that most sets it apart from conventional Southern beers its creaminess. The campaign also aimed to use a distinctively northern tone of voice and a consistent branded look.
Problema
When Whitbread bought Boddingtons in 1989, 80% of the brands sales were in the North West region. Whitbread wanted to grow Boddingtons beyond its heartland, without alienating its fans.
