IKEA - "The Morningmorphosis - Sarah"

Ogilvy Worldwide

Ogilvy Worldwide New York, Estados Unidos

6583

Titulo	The Morningmorphosis - Sarah
Agência	Ogilvy Worldwide
Campanha	The Morningmorphosis
Anunciante	IKEA
Marca	IKEA
Data da primeira Transmissão/Publicação	2019 / 2
Sector Empresarial	Retalho, distribuição e cadeias de restaurantes
Filosofia	Everyone appreciates the beauty of getting a good night’s sleep, and just how essential a comfortable bed and bedroom set are to making that a reality. Ogilvy New York’s new IKEA campaign, “The Morningmorphosis” directed by O Positive’s Jess Coulter, depicts people everyone can relate to enjoying the newfound benefits of becoming a morning person. In this spot driven by humor and IKEA’s aesthetic, we meet one of those morning people, Sarah.
Tipo de Mídia	Televisão
Comprimento	16 seconds
Audio Post	Sonic Union
Director executivo criativo	Vicki Azarian
Group Creative Director	Della Mathew
ACD, Art Director	Monica Apodaca
ACD, Copywriter	Andrew Chisholm
Director de arte	Grace Donahue
Redator	Thatcher Jensen
Produtor executivo	Jenna Gartland
Producer	Josh Kornrich
Production	O-Positive
Director	Jessica Coulter
EP	Ralph Laucella
EP	Marc Grill
Line Producer	Jason Reda
DP	Maryse Alberti
Editorial	Mackcut
Editor	Erik Laroi
Color	The Mill
Colorist	Mikey Rossiter
Mixer - Engineer	Mike Marinelli
Music	Human Worldwide