John Pratt
Head of Integrated Production at Flare BBDO
Chicago, Estados Unidos
Titulo5 Gum Truth or Dare Stereo Challenge
Agência
Campanha 5 Gum Truth or Dare Stereo Challenge
Anunciante Wm Wrigley Jr. Co.
Marca Wrigley 5 Gum
PostedNovembro 2016
Sector Empresarial Comunicação institucional
História This ad was run on the Spotify service. People listening on their headphones were challenged to play 5 Gum’s “truth or dare” game. If they wanted to tell the truth, they had to take off their right earpiece. For a dare they had to remove the left. Stereo did the rest. For example: “Truth – do you pee in the shower?” or “Dare: take a selfie – with someone else’s food.” Then they were challenged to upload a video clip of the result using #5truthordare.
Tipo de Mídia Rádio
Director criativo
Director criativo
Director criativo
Redator
Director de arte
Produtora
Realizador
Chief Creative Officer
Produtor executivo

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