Titulo | 5 Gum Truth or Dare Stereo Challenge |
Agência | Energy BBDO |
Campanha | 5 Gum Truth or Dare Stereo Challenge |
Anunciante | Wm Wrigley Jr. Co. |
Marca | Wrigley 5 Gum |
Posted | Novembro 2016 |
Sector Empresarial | Comunicação institucional |
História | This ad was run on the Spotify service. People listening on their headphones were challenged to play 5 Gum’s “truth or dare” game. If they wanted to tell the truth, they had to take off their right earpiece. For a dare they had to remove the left. Stereo did the rest. For example: “Truth – do you pee in the shower?” or “Dare: take a selfie – with someone else’s food.” Then they were challenged to upload a video clip of the result using #5truthordare. |
Tipo de Mídia | Rádio |
Director criativo | Pedro Pérez |
Director criativo | Josh Gross |
Director criativo | Jeff Cenna |
Redator | Alejandro Juli |
Director de arte | Agustin Ballerio |
Produtora | Matufia |
Realizador | Patricio Cueto Rua |
Chief Creative Officer | Andrés Ordóñez |
Produtor executivo | John Pratt |