Titulo | Reinvent Giving |
Agência | BBDO San Francisco |
Campanha | Keep Reinventing |
Anunciante | Hewlett-Packard |
Marca | HP |
Data da primeira Transmissão/Publicação | 2016 / 12 |
Sector Empresarial | Eletrodomésticos e áudio-visual |
História | An aspiring rock musician can’t share his passion for music with his brother, who is deaf. When the young deaf man attends concerts, he only sees crowds and chaos. But in his dreams, he’d love to be a musician too. Next, we see the musician inviting his brother downstairs, where he has a very special gift: a guitar rigged up to banks of lights. When the deaf brother strikes a chord, the lights blaze. Thanks to HP technology, he can experience the power of music for the first time. With HP, reinvent giving. |
Tipo de Mídia | Televisão |
Comprimento | |
Produtor | Amanda Moody |
Planeador estratégico | David Murray |
Realizador | Audrey Melofchik |
Management Supervisor | Diana Wolff |
Head of Integrated Production | Louise Doherty |
Group Account Director | Elana Shea |
Director criativo | Jakub Szymanski |
Director criativo | Alex Stainton |
Redator | Adam Balogh |
Chief Strategy Officer | Tim Millar |
Chief Creative Officer | Matthew Miller |
Chief Creative Officer | David Lubars |
Director de arte | Jason Moussalli |
Executivo de contas | Nivie Roberts |
Som | Big Foote |
Produtor | Aimée Hinkley |
Editor | Andrea Macarthur |
Empresa de produção | Lost Planet |
Efeitos especiais | The Mill Los Angeles |
Produtora | Rattling Stick US |
Produtor de linha | Polly Ruskin |
Realizador | Sara Dunlop |
Business Affairs Manager | Rodney Hameroff |
Communications Planner | Heidi Keel |
VFX Producer | Karina Slater |
Colorist | Adam Scott |
Mix Company | Lime Studios |
Sound Mix and Design | Matt Miller |