| Titulo | Quit Job |
| Agência | David&Goliath |
| Campanha | Discover the New Kia |
| Anunciante | Kia Motors |
| Marca | Kia Optima |
| Data da primeira Transmissão/Publicação | 2015 / 9 |
| Sector Empresarial | Automóveis |
| História | Kia’s new integrated campaign positions the Optima as aspirational to customers through the concept of “discovery.” Broadcast, outdoor and digital elements combine to reach right and left-brain individuals who strive for a richer life, measured in terms of experiences, not money. Yes, a trusted vehicle is foundational, but because these consumers have an eye for design and an impulse for performance, their ideal sedan goes way beyond reliability. Two :30 TV spots bring the tagline “Discover the New Kia” to life by featuring the charmingly humorous adventures of new Optima owners as they discover the joys of this sporty sedan. In "Quit Job", which launched this week, we meet a man who’s upset with his son’s decision to upend his life and embark on a seemingly impulsive and irresponsible cross-country jaunt for the experience of a lifetime. A surprising twist ensues. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Produtora | Imperial Woodpecker |
| Empresa de design sonoro | Human |
| Chairman | David Angelo |
| Chief Creative Officer | Colin Jeffery |
| Director criativo | Robert Prins |
| Director criativo | Erik Moe |
| Director assistente criativo | David Sullivan |
| Redator | David Sullivan |
| Director assistente criativo | Richard Fischer |
| Director de arte | Richard Fischer |
| Redator | Nicole Lague |
| Director de arte | Tracey Chan |
| Broadcast Producer | Paul Albanese |
| Broadcast Producer | Carrie Lighthall |
| Broadcast Producer | Helen Erb |
| President | Brian Dunbar |
| Managing Diretor | Jeff Moohr |
| Director de contas | Gordon Gray |
| Supervisor de conta | Emma Brier |
| Executivo de contas | Weina Cai |
| Managing Partner | Seema Miller |
| Planeador | Ed Gibson |
| Business Affairs | Rodney Pizarro |
| Business Affairs | Camara Price |
| Project Manager | Nita Smith |
| Product Information Manager | Russ Wortman |
| Product Information Manager | Mark McNaul |
| Realizador | Simon McQuoid |
| Director de fotografia | Jo Willems |
| Produtor executivo | Charlie Cocuzza |
| Producer | Anita Wetterstedt |
| Empresa de produção | Spinach Editorial |
| Editor | Brandon Porter |
| Assistant Editor | James Donahue |
| Managing Diretor | Adam Bright |
| Producer | Jonathan Carpio |
| Colorização | The Mill |
| Produtor executivo | Sue Troyan |
| Director executivo criativo | Phil Crowe |
| Produtor | Will Lemmon |
| 2D Artist | Andy Dill |
| Gráficos 3D | John Leonti |
| 2D Artist | Andy Dill |
| 2D Artist | Yukiko Ishiwata |
| 2D Artist | Chris Payne |
| Production Coordinator | Chris Lewis |
| Colorist | Adam Scott |
| Colorist | Thatcher Peterson |
| Colorist | Diane Valera |
| Color Producer | Ali Struck |
| Mix Company | Lime |
| Sound Engineer | Dave Wagg |
| Sound Engineer | Zac Fisher |
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