Peter Kain
Creative Director at BBDO New York
New York, Estados Unidos
TituloA 36 Hour Live Stream to Celebrate a 30 Second Live Commercial (68s)
Agência
Campanha Snickers Live Ads
Anunciante Mars, Inc.
Marca Snickers
PostedNovembro 2017
Sector Empresarial Chocolates, barras, rebuçados, pastilhas
História “There is a fine line between brilliance and stupidity” — and Snickers danced on it for 36 hours to generate buzz around its Super Bowl ad. The brand made history with the first 36-hour live stream with uncut and original content — ranging from appearances by big name stars such as Betty White and Adam Driver, to more obscure forms of entertainment (a cowboy counting the number of beans in a can of beans). So what kept the live stream on the right side of the line? Making users part of the show.

The first 36-hour live stream in history featured uncut and original content — with big moments featuring celebrities such as Betty White and Adam Driver, and, umm, lesser moments showing a  cowboy counting the number of beans in a can. So what kept the live stream on the right side of the line? Making users part of the show…and maybe targeting a generation that will watch just about anything.
Tipo de Mídia Interatividade
Produtora
Worldwide Chief Creative Officer
Chief Creative Officer
Director executivo criativo
Director executivo criativo
Director criativo
Redator
Director criativo
Director de arte
Redator
Redator
Redator
Director de arte
Produtor da agência
Produtor da agência
Produtor da agência
Produtor da agência
Produtor da agência
Produtor da agência
Account Manager
Account Manager
Account Manager
Account Manager
Account Manager
Account Manager
Planeador
Planeador
Realizador
Realizador
Producer
Producer
Chefe de produção

People related to this work

Anúncios relacionados

Trending

Create a free Talent profile and become a member of AdForum

Get Started