Peter Kain
Creative Director at BBDO New York
New York, Estados Unidos
TituloStarving Artists
Agência
Campanha Crispy Satisfaction
Anunciante Mars, Inc.
Marca Snickers Crisper
Data da primeira Transmissão/Publicação 2016 / 1
Sector Empresarial Chocolates, barras, rebuçados, pastilhas
História Snickers Crisper is the latest snack in the war against hunger. Its ads are based on the idea of combining two hunger symptoms to come up with an ever weirder new one. For instance, confused + foolish = confulish. But what if you applied the same thing to music? Snickers and Spotify invited real musicians into a recording studio and got them to record tracks that combined contrasting genres like lullaby and metal, or rap and yodel. The bizarre results showed what might happen if musicians got too hungry.
Tipo de Mídia Case Study
Comprimento
Realizador
Produtora Smith and Jones
Produtor executivo
Music Producer
Produtor executivo
Production Manager
Director de arte
Director de arte
Redator
Director criativo
Director criativo
Director executivo criativo
Director executivo criativo
Chief Creative Officer
Chief Creative Officer

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