Jérôme Denis
CEO at La PAC
Paris, França
Titulo#ShakeParkinsonsOff
BriefICM set out to raise money to fund research that can defeat Parkinson’s disease with an immersive film experience to give viewers a glimpse into life with the disease. As we follow the main character through key moments of his life, we see his hands tremble with emotion ౼ when he’s bullied, when he becomes a father. With a simple YouTube API hack, the smartphone’s vibrating alert synchronizes with these moments, briefly shaking viewers’ hands. But when he begins to tremble later in life with Parkinson’s, the vibration continues for the remainder of the film. The only way to stop the shaking is to donate.
Agência
Campanha #ShakeParkinsonsOff
Anunciante ICM (Institut du cerveau et de la Moelle épinière)
Marca ICM
PostedNovembro 2018
Sector Empresarial Instituições, organizações não governamentais
História Parkinson is a disease that affects 160,000 people in France. About 8,000 new cases are reported each year.
Tipo de Mídia Mobile
Global Chief Creative Officer
Director executivo criativo
Digital Creative Director
Redator
Redator
Director de arte
Director de arte
Account Manager
Account Manager
Creative technologist
Creative technologist
Planeador estratégico
Process Manager
Produtor da agência
Realizador
Produtora
Director de fotografia
Producer
Post-production Producer
Chefe de produção

People related to this work

Anúncios relacionados

Trending

Create a free Talent profile and become a member of AdForum

Get Started