Jérôme Denis
CEO at La PAC
Paris, França
TituloRush (French)
Titulo (língua original)La charge héroïque
Agência
Campanha Orange Service: Satisfied when You are
Anunciante Orange
Marca Orange
Data da primeira Transmissão/Publicação 2012 / 2
Sector Empresarial Serviços de telecomunicações
Legenda Orange Service: Satisfied when You are
Legenda (língua original) Le service Orange : satisfait quand vous l’êtes
História The film provides a symbolic and spectacular picture of the service provided through every action, even the most mundane ones, carried out by Orange men and women. In an unexpected and surprising visual trick, the communal, positive energy of a group changes into a successful download bar, which fills the screen of a smartphone... to the immense satisfaction of the young man using it.
História (língua original) Le film spectaculaire met en scène des milliers d’hommes et de femmes. Ils s’échauffent, se préparent. Un signal de départ retentit, et nous les voyons s’élancer tous ensemble dans la même direction dans un grand élan collectif et positif.De manière symbolique et inattendue, cette foule humaine se transforme progressivement en une barre de téléchargement que nous retrouvons dans l’écran d’un smartphone. Nous comprenons alors que la symbolique de la barre incarne en réalité la force collective des hommes et des femmes d’Orange : ils se mobilisent avec enthousiasme pour chaque service rendu à leurs clients afin que ceux-ci profitent pleinement de la vie digitale.
Tipo de Mídia Televisão
Trilha sonora Les Brahms m’en tombent
Director de publicidade
Director de publicidade
Director de publicidade
Director de publicidade
Director de publicidade
Director de publicidade
Chief Creative Officer
Redator
Director de arte
Director de arte
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Account Manager
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Realizador
Produtora
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Audio Post Production
Audio Post Production
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Produtor da agência

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