Roberto Badin
Fotógrafo at Vincent&7amis
Paris, França
TituloMcDelivery 1
Agência
Campanha McDelivery - Pluie
Anunciante McDonald's
Marca McDonald's
Data da primeira Transmissão/Publicação
Sector Empresarial Restaurantes e comida rápida
História This is a new poster campaign for McDonald’s’ home delivery, playing once again with the urban dimension of the brand.This series of visuals depicts buildings and stormy skies seen through windows soaked in the rain giving a pictorial aspect to the composition.This campaign is made around the customer’s point of view. // The customer is at the heart of this brand new campaign based on a strong insight: when it rains, there is nothing like staying at home and getting a McDonald’s delivery. Confronted to this situation, the McDelivery service becomes obvious for the spectator.
Tipo de Mídia Imprensa e publicações
Director de publicidade
Director de publicidade
Director de publicidade
Account Manager
Account Manager
Account Manager
Account Manager
Account Manager
Director executivo criativo
Director executivo criativo
Redator
Director de arte
Fotógrafo
Art Buyer

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