Roberto Badin
Fotógrafo at Vincent&7amis
Paris, França
TituloYou sort, we recycle
BriefFor the first time in their history, 12 major everyday brands have made an alliance and agreed to swap their iconic packaging in order to present a unified front on the importance of recycling: one plastic bottle, when sorted into the right bin, can become a resource. The process took a year. We took on two unprecedented challenges:1) To unite 12 major brands around one joint creation to speak with a single voice about the importance of recycling plastic bottles, outside any commercial or competitive thinking, and2) To swap their labels and change their iconic packaging.We decided to use the shock effect by playing with the main codes of the consumer sector. This exceptional capsule collection evokes visual surprise, catching the attention of citizen-consumers and inspiring them to improve their behavior.
Agência
Campanha You sort, we recycle
Anunciante Citeo
Marca The sorting of bottles
PostedJaneiro 2019
Sector Empresarial Instituições, organizações não governamentais
História Citeo is an organization created by companies from the consumer goods market to develop packaging recycling in France.Even though environmental awareness and eco-mobilization in France are growing, only one in two plastic bottles is sorted into the right recycling bin. In the two largest French cities, Paris and Marseille, the figure drops to only one in ten. However, all French people know that plastic bottles are perfectly recyclable.These poor performances raise two concerns: environmental (the conservation of natural resources) and economic (to enable companies to use more recycled materials in packaging production).
Tipo de Mídia Imprensa e publicações
Director criativo
Director criativo
Redator
Director de arte
Fotógrafo
Produtora Asile Paris
Produtor da agência
Produtor da agência
General Manager
Head of Strategy
Planner Strategic
Director de contas
Account Manager

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