|Titulo||You sort, we recycle|
|Brief||For the first time in their history, 12 major everyday brands have made an alliance and agreed to swap their iconic packaging in order to present a unified front on the importance of recycling: one plastic bottle, when sorted into the right bin, can become a resource. The process took a year. We took on two unprecedented challenges:1) To unite 12 major brands around one joint creation to speak with a single voice about the importance of recycling plastic bottles, outside any commercial or competitive thinking, and2) To swap their labels and change their iconic packaging.We decided to use the shock effect by playing with the main codes of the consumer sector. This exceptional capsule collection evokes visual surprise, catching the attention of citizen-consumers and inspiring them to improve their behavior.|
|Campanha||You sort, we recycle|
|Marca||The sorting of bottles|
|Sector Empresarial||Instituições, organizações não governamentais|
|História||Citeo is an organization created by companies from the consumer goods market to develop packaging recycling in France.Even though environmental awareness and eco-mobilization in France are growing, only one in two plastic bottles is sorted into the right recycling bin. In the two largest French cities, Paris and Marseille, the figure drops to only one in ten. However, all French people know that plastic bottles are perfectly recyclable.These poor performances raise two concerns: environmental (the conservation of natural resources) and economic (to enable companies to use more recycled materials in packaging production).|
|Tipo de Mídia||Imprensa e publicações|
|Director criativo||Hervé Bienaimé|
|Director criativo||Olivier Bienaimé|
|Director de arte||Camille Talmont|
|Produtor da agência||Pierre Otmanine|
|Produtor da agência||Michael Ligier|
|General Manager||Arnaud Depaul|
|Head of Strategy||Nicolas Camillini|
|Planner Strategic||Lucie Dominique|
|Director de contas||Mounir Bekkouche|
|Account Manager||Emmanuel Minelle|
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