Ed Zazzera
Head of Production at DDB
New York, Estados Unidos
Titulo"Favorites" Intro
Agência
Campanha "Favorites" Intro
Anunciante Cotton Incorporated
Marca Cotton Incorporated
Data da primeira Transmissão/Publicação 2015 / 4
Sector Empresarial Armazéns de roupa e acessórios
Legenda Cotton. It’s Your Favorite for A Reason
História DDB New York has created a national campaign for Cotton Incorporated – titled “Cotton. It’s Your Favorite for A Reason.” The new campaign seeks to put cotton back into the conversation in a time of increased competition, where man-made synthetics are gaining market share, cotton is responding with authenticity. As the brand moves away from celebrity spokespeople, the new campaign marks the first time Cotton Incorporated is featuring stories that women and men tell of the bond between themselves and their favorite item of clothing, which all have the same thing in common: cotton—where style and substance meet. 
Tipo de Mídia Viral
Comprimento
Mais Informações https://www.thefabricofourlives.com
Chief Creative Officer
Director criativo
Director assistente criativo
Head of Broadcast
Produtor executivo
Art Buyer
Director de contas
Management Supervisor
Assistant Account Executive
Brand Planning Director
Produtora
Fotografia / Illustration

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started