Mirinda - "Comparison Adds Pressure #ReleaseThePressure (1mn40)"

BBDO India

BBDO India Gurgaon, Índia

5585

Titulo	Comparison Adds Pressure #ReleaseThePressure (1mn40)
Agência	BBDO India
Campanha	#RELEASETHEPRESSURE
Anunciante	PepsiCo Inc.
Marca	Mirinda
Posted	Novembro 2018
Sector Empresarial	Bebidas carbonadas
História	In 2017, Mirinda raised the issue of parental pressure due to exams into the spotlight.A year later, we went deeper.We went beyond the issue and investigated the tools through which parents put pressure on their kids. The most potent and damaging tool was constant comparison of kids by parents, uncles and aunts.Well-meaning family members compared their kids to others to motivate them. But this comparison had a deep psychological impact on the kids. It caused loss of confidence and impacted their self-esteem.Mirinda decided to become the voice of Indian teens who were constantly being compared.And thus, was born -Comparison Adds Pressure #ReleaseThePressure.
Tipo de Mídia	Viral
Chief Creative Officer	Josy Paul
Chief Executive Officer (CEO)	Ajai Jhala
President	Rajesh Sikroria
Director executivo criativo	Ritu Sharda
Director criativo	Anunay Rai
Director de arte	Natasha Mehra
Redator	Gaurangi Aakancha
Account Manager	Gireesh Gupta
Account Manager	Proteek Dey
Account Manager	Radheyshyam Kesari
Planeador	Ninad Satpute
Planeador	Rashi Jain
Chefe de produção	Manoj Yogi