Juan Cabral
London, Reino Unido
TituloRead Yourself Better
Agência
Campanha Read Yourself Better
Anunciante WALL STREET JOURNAL
Marca Wall Street Journal
Data da primeira Transmissão/Publicação 2019 / 11
Sector Empresarial Jornais, revistas e livros
Filosofia WSJ needed to drive membership growth by re-establishing a strong, singular point of view and celebrating the unique role they play in the world; against a backdrop of endless, low-quality content and misinformation, the Journal is committed to delivering quality news and factual reporting. Read Yourself Better was created to wake people up to this, with a satirical and pointed rallying cry. The barrage of media and consumption habits is depicted in a fantastical way, each of them exploded elegantly in-camera and with minimal VFX (adding authenticity in this overly digital age).
Tipo de Mídia Viral
Comprimento
Redator
Realizador
Director executivo criativo
Director de arte
Produtor
Visual Effects Studio

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