Jean-Clement Soret
Colorist at Another Film Company
London, Reino Unido
Titulo The Boy and the Piano
Titulo (língua original)The Boy & the Piano
Agência
Campanha The Boy & The Piano
Anunciante John Lewis
Marca John Lewis & Partners
Data da primeira Transmissão/Publicação
Sector Empresarial Grandes armazéns, supermercados
Legenda Some gifts are more than a gift
Filosofia John Lewis & Partners will launch its 2018 Christmas advertising campaign, The Boy & The Piano. This Christmas, the ad tells how one gift in particular inspired and influenced the course of a little boy’s life. That little boy just happens to be Elton John. The story begins in present day and works backwards chronologically through Elton’s life, right until the moment he received the special gift of his grandmother’s piano that changed his life forever because some gifts are more than just a gift. With the iconic ‘Your Song’ as the soundtrack, John Lewis and Waitrose Partners (employees) will have the opportunity to share the two minute 20 second advert first at 6am, before being launched on the company’s social media channels, johnlewis.com and in shops at 8.00am. The ad will first air on TV this evening at 9.15pm on ITV, during Dark Heart. ITV viewers may have also noticed that yesterday, as a hint towards the launch of the advert today, the soundtracks to some of the channels most iconic shows, including Coronation Street and This Morning, were given a little twist when they were played solely in piano notes.
Tipo de Mídia Televisão
Comprimento
Trilha sonora ‘Your Song’ Elton John
Music Supervision
Pós produção
Empresa de produção
Customer Director
Marketing Director
Head of Brand & Social Marketing
Senior Brand Marketing Manager
Brand Marketing Manager
Brand Marketing Manager
Senior Social Manager
Chief Creative Officer
Group Executive Creative Director
Director executivo criativo
Director executivo criativo
Director de arte
Redator
Chief Executive Officer (CEO)
Chief Production Officer
Managing Partner
Diretor dos Negócios
Director de contas
Account Manager
Executive Strategy Director
Senior Planner
Senior Producer
Assistant Producer
Digital Producer
Project Manager
Interactive Partner
Social Media Director
Senior Content Planner
Head of Integrated Production
Business Manager
Business Manager
Business Manager
Business Manager
Business Manager
Business Manager
Business Manager
Legal Counsel
Legal Counsel
Agência de Mídia
Chief Executive Officer (CEO)
Executive Director, Head of Planning
Head of Retail
Client Business Director
Client Account Manager
Produtora
Realizador
Produtor executivo
Produtor
Production Manager
Production Assistant
Director de fotografia
Designer de produção
Prosthetics
Costume
Hair and Makeup
VFX Executive Producer
VFX Shoot Supervisor
VFX Shoot Supervisor
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
Colorist
Sound Design, Mix and additional Music Production
Audio Producer
Editor
BTS

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